writing
“Product Kondo”: A Guide To Evaluating Your Organizational Product Portfolio
Smashing Magazine, Talke Hoppmann-Walton, Apr 25 2025
Building A User Segmentation Matrix To Foster Cross-Org Alignment
Smashing Magazine, Talke Hoppmann-Walton, May 17 2024
OTHER PUBLICATIONS
Examining the point of frustration. The think-aloud method applied to online search tasks. International Journal of Methodology, Quality & Quantity. 2007
Information seeking and provision online: Revisiting the dynamic-transactional approach. 2007, Proceedings ICA, San Francisco, USA
Citizen Perceptions of The European Union: The Impact of the EU Website
This book examines user perceptions of European Union institutions and compares them to perceptions communicators within these institutions have of their users. This book will be of interest to researchers in the areas of communication, European studies, political science, and information science, as well as to policy makers and government officials involved in (online) communication at the EU-, national-, or local level.
Cambria Press, Talke Hoppmann-Walton, March 2010
Blog
Overcoming challenges through product-led growth
Find out some of the common obstacles businesses face when adopting a product-led growth strategy and how to overcome them. While being product-led can lead to significant benefits and deliver product-led growth it's not without its challenges.
The business case for being product-led.
Discover the business case for being product-led and why more companies are shifting towards this strategy to drive sustainable revenue growth, improve customer loyalty, and gain a competitive edge in today's crowded marketplace. Here’s why NOT to focus on features only and solve for real customer problems instead - so your product can do the work for you, and your sales & marketing teams can focus on the bespoke challenges.